Gratz Industries / Pilates / by Sukari Keetin

Role: Creative Direction, Branding, Visual Identity & Printed Brand Book

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Gratz Industries has worked with the following designers, architects, and sculptors: Joseph Pilates, Ludwig Mies van der Rohe, Donald Deskey, Raymond Loewy, Marcel Breuer, Isamu Noguchi, Alexander Liberman, I.M. Pei, Richard Meier, Philip Johnson, Massimo Vignelli, Hugh Hardy, Donald Judd, Walter De Maria, Forrest Myers, Nicos Zographos, Sol LeWitt, Robert Indiana, Barnett Newman, Liam Gillick, John C. Portman Jr., Maya Lin, Dakota Jackson, Robert Rauschenberg, Santiago Calatrava, Deborah Berke, Diane Lewis, William Katavolos, Ross F. Littell and Douglas Kelly.

This legacy of high end fabrication and tradition continued with Frank's son Donald Gratz who applied his engineering and metalworking expertise working closely with Romana Kryzanowska in the late 1960's. The collaboration with Romana resulted in the preservation of the dimensions and proportions critical to the correct functions of the Pilates apparatus. Thanks to this relationship Gratz has maintained a fidelity to Joseph Pilates original vision by fabricating apparatus with unerring craftsmanship and exacting specifications which continues today.